Social Media Today: Burger King Twitter Feed Hacked, They’re Loving it: Positive Results by the Numbers
[Original article: Here]
Many people will tell you that Burger King’s Twitter account being hacked is negative for their brand, but let’s look at the numbers.
How Burger King Got $1M of Free Publicity by Being Hacked
There was a lot of buzz yesterday about Burger King’s Twitter account being hacked. We kept track: 146k users sent over 230k tweets (and counting!) talking about it. The account also gained over 20k new followers.
Read moreHow Burger King Got $1M of Free Publicity by Being Hacked
#CMAD Wrapup by Jeremiah Owyang
Jeremiah Owyang wrote a great summary for #CMAD, which you can read here: