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You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to … Read more
Updated on March 5th, 2020. As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is … Read more
Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun! For example, Facebook was expected to lose its overall social media dominance. Yet, it’s 2020, and Facebook still remains the most widely used social media platform. At Keyhole, social media is our bread and butter, and our … Read more
Updated on January 23rd, 2020. More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Jump Links: 5 Social Listening Best Practices: 1. Pick a Successful Competitor to Imitate2. … Read more
Updated on October 17th, 2019. Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for … Read more
I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively. If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily … Read more
Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can avoid the most common mistakes … Read more
Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA social media team. Led by … Read more
Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more
Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag, you are adding your post … Read more