Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more

23 Best Social Media Analytics & Reporting Tools For 2023

You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to … Read more

Top 29 Social Listening Tools for Marketers in 2020

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company.  If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right … Read more

Keyhole Social Media AnalBottleRock

How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

Updated on May 24th, 2020. BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. Jump Links: Identifying and Finding InfluencersIdentifying Trends by Tracking Hashtags Year-RoundSharing User Generated Content Live At Your EventOptimizing Content “When people come to … Read more

5 Top Brandwatch Alternatives

Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about.  With data and insights extracted from your social listening efforts, you are able to know … Read more

15 Social Media Branding Strategies to Capture and Retain Your Target Audience

Updated on March 5th, 2020. As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is … Read more

20 Social Media Tools: Automation to Save Time and Outperform Competitors

Use social media tools to automate some of your tasks.  Not only will you be able to do everything and then some, but you’ll also be able to have an even bigger impact on social media than you are having right now, and do it in less time.  There’s always so much to do in … Read more

16 Social Listening Strategies to Incorporate Into Your Business Strategy [+2 tools!]

Updated on February 11th, 2020. With 3.03 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms.  This allows you to listen to your customer base, learn more about … Read more

Social Media Trends to Track in 2020 and Beyond: Marketing Tools, Content, and Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  For example, Facebook was expected to lose its overall social media dominance. Yet, it’s 2020, and Facebook still remains the most widely used social media platform. At Keyhole, social media is our bread and butter, and our … Read more

Social Listening: Best Practices For Growing Businesses

Updated on January 23rd, 2020. More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Jump Links: 5 Social Listening Best Practices: 1. Pick a Successful Competitor to Imitate2. … Read more

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