Access Keyhole’s Event Monitoring archives to learn more about monitoring your event’s reach on social media and the web.
Updated on May 24th, 2020. BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. Jump Links: Identifying and Finding InfluencersIdentifying Trends by Tracking Hashtags Year-RoundSharing User Generated Content Live At Your EventOptimizing Content “When people come to … Read more
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. Jump Links: What is Geotagging?Why Should You Use Geotagging? 4 Ways to Use Location Based Marketing: 1. Geotag Your Instagram Posts2. Geotag Your Other Social Media Posts Too3. … Read more
“Media plays an impact, we had 1.6 billion impressions on #WorldElephantDay. Now, we have to find a way to turn that engagement into funding and sponsorship so that it can continue to help the elephants”. Every August 12th, the world gets together to save elephants for #WorldElephantDay. The annual awareness campaign, which began in 2012, … Read more
The Challenge When Billboard was planning its first ever Hot 100 Music Festival, the internal team needed help with their social media strategy. It was more important than ever to identify key influencers and a social measurement of success. How Keyhole Helps 1. Using Social to Track Marketing KPIs With Keyhole, Stephanie and Katherine can easily … Read more
As the world’s largest sports organization for people with intellectual disabilities, the Special Olympics represent more than 4.9 million athletes, alongside 1 million volunteers across the world. They began to use the real-time social analytics platform Keyhole to capture the social buzz around their 2015 World Summer Games in Los Angeles. How Keyhole Helps Keyhole’s … Read more
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?
Read more4 Critical Global Social Media Marketing Execution Tips
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”