Access Keyhole’s Brand Monitoring archives to learn more about monitoring your brand and competitors across social media and the web. See how people actually feel about your brand’s online presence in real-time.
Updated on January 23rd, 2020. More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Jump Links: 5 Social Listening Best Practices: 1. Pick a Successful Competitor to Imitate2. … Read more
Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can avoid the most common mistakes … Read more
Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more
Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag, you are adding your post … Read more
Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go to social media to talk … Read more
The Challenge When Billboard was planning its first ever Hot 100 Music Festival, the internal team needed help with their social media strategy. It was more important than ever to identify key influencers and a social measurement of success. How Keyhole Helps 1. Using Social to Track Marketing KPIs With Keyhole, Stephanie and Katherine can easily … Read more
FITCRUNCH® IS THE FITNESS COMPANY known for FITCRUNCH® Baked Bars–inspired by world-renowed chef Robert Irvine and FortiFX founder Sean Perich. Like many other businesses, FITCRUNCH® started with traditional marketing. A $14,000 budget on print ads for example, would amount to about 100,000 e-mail subscribers. Soon, the company’s marketing strategy expanded to include social media marketing … Read more
Soapbox Strategists is a digital media agency that helps clients capture hearts (and dollars) in the online world. They use Keyhole to monitor & optimize all social media posts. Waterworks contacted Soapbox to charge up their social media strategy, carving out a distinct identity and voice for the brand. This included designing a content program (Instagram, … Read more
“Our customers are what matter most, and Keyhole reporting and software grants me the ability to elevate their travel experience better than ever before.” Building an audience. And a reputation. With increased pressure from factors such as Airbnb and added hotel room inventory in the New York City market, the already-ferociously competitive hospitality industry has … Read more
Sitrick and Company has built and maintained a reputation as one of the best strategic and crisis communications firms in North America. They trust Keyhole to monitor their clients’ perception on social media in real-time. Founded in 1989 by Michael Sitrick, the firm boasts over 1,000 clients and has established itseld as “THE firm to … Read more