"For sentiment, we could see that it was turning into positive closer to the end of the campaign. That helped us see that that particular event was beneficial for our team... Being able to show that this event shifted the conversation from negative to positive shows that it is effective and well worth the time and effort".

"Keyhole's usability [is what makes it stand out]. It is easy to learn and understand. I've used other tools for tracking. If you want to be able to teach your team to track campaigns, Keyhole is the easiest way to do so. It's SUPER user-friendly!"

"For me, it's really simple. It gives us all the data we were looking for in one place. And to be able to share it with our other teams so they can go and look at it whenever they need to."